Google Ads is, along with Facebook, one of the giants that dominate the investment market in digital advertising . And it's no wonder, as this solution offers phenomenal reach and a ton of solutions to suit all sorts of brands and goals. If you want to optimize your advertising in Google Ads , the first thing is to understand what options you have.
For this reason, in this article we are going to analyze the Google Ads platforms and the most relevant types of campaigns for each of them. Let's start! Do you want to learn more about SEM and Google Ads? Click here and download the individual email list most complete manual on how to successfully carry out advertising campaigns on Google (2021 updated edition). Platforms and type of campaigns that you can do in Google Ads Google Ads platforms If you think that Google Ads is only used to place ads in the search engine, you are not being aware of all its possibilities.
And it is that within this advertising solution, we can identify five different platforms, which together allow us to reach a very relevant part of Internet users. platforms and types of campaigns that you can do in google ads search network Google 's search network reaches 90% of internet users, according to Google's own data. By entering a search term in the search engine, the user can see both word ads (SEM) and product ads with photographs (Shopping). Together, these two types of ads take up a good portion of the first page of search results.