Most PPC pros recognize the importance of landing pages in their post-click paid search strategies. However, there are still questions about how these pages need to be targeted. When will the time and effort of creating dozens or even hundreds of super-targeted landing pages be worth the trouble and expense? Indeed, the answer depends on your AdWords campaign. But recently, we've taken a lot of this path with our clients and discovered that the hassle and expense of creating a super-targeted landing page can be more than justified.
In this article, we will introduce the findings as a mini case study. And our experience encourages you to create more targeted landing pages than ever before. Creating a region-specific landing page This case study is for clients who came to us in 2010. The client's business is to plan and promote special corporate events. At that time, they were servicing color correction services about 10 metropolitan areas. So we used one landing page for each city to set up a region-specific landing page.
Advertisement Continue reading below For some time after that, we continued to focus on these city-specific landing pages and used tight keyword terms to help improve the client's quality score because the client's quality score was very low at the beginning of the engagement. Did. In 2011, the client proposed and agreed to test adding videos to these landing pages. I found that the landing page with the video was performing poorly, so I removed the video.