Examples of Incorrect Link Profiles While there are many ways to get bad links, it's not always clear what is a good profile and what is a bad profile. Let's take a look at the following examples. See if you can identify bad link profiles. Here is our first example: Bad link profile example 1 It's pretty obvious that the above is a bad link profile. The vast majority of links to this profile are made up of links to article marketing sites with keyword-rich anchor text pointing back to the website. This does not bode well for the site.
Even if they are currently not subject to a penalty, there is a good chance that they will end up losing rankings in Google, either by algorithm or manual penalty if article marketing sites are way too excessive. Let's take a look at the following example: Bad link fax number list profile example 2 Now it's a little less obvious. Here we have a site that has a bunch of random links with branded anchor text, and no discernible pattern, making up about 40 percent of the link profile. In most cases, SEOs would consider this a
potentially healthy link profile, right? Fake. You see, we have 10 percent low-quality directories, 10 percent link-only partner sites, 10 percent article marketing sites, and 30 percent excessive link exchanges. This now represents 60% of the entire link profile, compared to 40% of all good links. It will be necessary to perform the correction and removal of links on the bad links just to ensure that the 60 percent does not have a negative impact on the site.