Set up a regular meeting to discover new content company email list It is important that this meeting not only includes the marketing department but different profiles from other departments of the company, who can contribute their vision as well as new ideas from different points of view. Define the work process As I said, different roles are involved in the creation of effective content, so you must define the process that will be followed from the creation of the idea, the creation company email list the content, the design of the graphic pieces that accompany it, its promotion and the measurement of your analytics. Set monthly content improvement meetings Establish at least 2 meetings a month where the data obtained from the content is analyzed, to detect what worked, what did not work, and what we could improve. How important is the about us page on your website?
Do you think this page is a sales weapon? There are company email list very few companies that work properly on this page. I am going to tell you how you should orient your about us page so that it sells on your website. Reading an article by Thalia Wolf the other day , an expert in website conversion optimization, I was pleased to see that company email list approach she gave her, exactly the same as I work with my clients within their about us pages, so that they can become a weapon that company email list confidence and therefore sales within the web . If I asked you, what would be the most important page of your website for you? Which one would you tell me? Many companies, when I ask them this question, usually tell me the home page, the price page, where their products appear...
But none, absolutely none, value the importance of the company email list us page. In a study that was carried out in 2015, and although it was 3 years ago for me it is still valid, users were asked about the information they wanted to see on a company's website. 52% of users said information about who the company is and who makes it up. But why is this page so important? Think about what motivates you to do business with a company or to buy a certain product, the company email list that they transmit to you is essential and this trust is the sum of different impacts that are generated by comments from other customers and by the information that the company itself transfers you from them, or in other words, the who we are page is the digital support of your website that company email list the human and emotional connection with your potential client, and depending on how the user perceives this connection, he will be more willing to buy from you or No.