That your business needs access to the right data. With this data and the technology available to marketers, they can achieve true personalization at scale, reducing company mailing list customer acquisition costs by up to 50%, while delivering a decent overall roi. Nowhere is this more evident than in email, which continues to outperform all other marketing channels. In fact, email marketing has been shown to continue to offer markets the best overall roi at 3,800%, or $38 for every $1 spent. Campaign
Monitor launched insights for marketers in 2017, and since then consumers have had a complete view of the measurement and performance of a company's email marketing investment. We continued to update our analytics suite, and now all of our customers can quickly understand their email marketing performance data, report on results, and act on
the insights from one central, easy-to-use hub. Without the help of a data analyst. However, before diving into the data, it is essential to understand the consumers behind the data, which requires marketers to have some basic knowledge of consumer behavior. How do you determine consumer behavior?