The less copy you write, the greater the chance that the thematic relevance of your web page will not survive. How do you deal with this? In my role as SEO Consultant, I often approach 'this problem' to start with: Is it a branded page/content item? Is it a non-branded page/content item? Situation 1: you are optimizing a branded page With these pages you mainly want to attract organic visitors in a relevant way, who have indicated your brand or product name in their search. So people may already have a (brand) preference, and then want to land on a theme, category or product page, for example. If you have a fairly unique brand name, a (technically) well-constructed website with a stable white hat history , a nice backlink profile and authentic content, then your domain will probably be seen as sufficiently relevant by search engines.
In that case, your web pages can often rank high for such branded search traffic. How do you determine your word count? Follow these 3 steps: 1. 0-measurement Carry out a 0-measurement of the (desktop/mobile) rankings of your web page(s), on targetable branded keywords. Note: mobile rankings depend on your location, time and type Fax List of search term, among other things. 2. Good positions? If you already have a lot of good or high positions in search results, cutting out some content (relative to your desktop pages?) will usually not have a negative impact on your SEO. Here you have to make the specific branded focus part of your metadata and on-page copy of individual mobile pages. SEO focus in these cases does not have an excessive urgency, just fill in the must haves . Marketing copy is often more important, because of achieving the 'experience/target group relevance'.
Intended tasks must also be able to be carried out quickly! 3. Poor visibility and positions? If you have poor or few organic positions with your important branded pages, for example, a poor internal link structure, poor on-page keyword focus and/or limited amount of content can be reasons for this. Then start optimizing quickly. Tip: put at least 350 words on a branded page, in a way that is relevant to target groups. Include your primary keyword focus in it, in the right places.